Big ideas that prove themselves.
I'm a Creative Director rooted in the craft of big ideas and memorable brand work—who's learned that great creative gets even better when you understand what makes it perform.
The reality of modern creative leadership means I'm as likely to be pushing a concept further as I am analyzing why it's working. I dig into performance data not as a creative scientist, but as a creative director who wants every campaign to be smarter than the last. I help teams understand what's resonating without losing the magic that made the idea special in the first place. And I bridge the gap between "let's make something amazing" and "let's make something that drives growth."
What energizes me most is bringing both worlds together—the craft and intuition of great creative, informed by the clarity of what actually connects with people.
Download CVThe reality of modern creative leadership means I'm as likely to be pushing a concept further as I am analyzing why it's working. I dig into performance data not as a creative scientist, but as a creative director who wants every campaign to be smarter than the last. I help teams understand what's resonating without losing the magic that made the idea special in the first place. And I bridge the gap between "let's make something amazing" and "let's make something that drives growth."
What energizes me most is bringing both worlds together—the craft and intuition of great creative, informed by the clarity of what actually connects with people.
About Me
Over 17 years in agencies, I've worked across Tourism, CPG, Healthcare, and Tech/SaaS—learning that every industry has its own rhythm, but great creative strategy translates across all of them.
I've helped brands like Visit California, Walt Disney Company, and the Sacramento Kings connect with audiences in ways that moved both hearts and metrics. And I've taken scrappy Inc. 5000 companies and built brand foundations strong enough to support serious growth.
My sweet spot is the strategic work that makes everything else possible: brand architecture that scales, identity systems that flex across channels, and campaign ideas that don't just get attention but actually change behavior.
I've helped brands like Visit California, Walt Disney Company, and the Sacramento Kings connect with audiences in ways that moved both hearts and metrics. And I've taken scrappy Inc. 5000 companies and built brand foundations strong enough to support serious growth.
My sweet spot is the strategic work that makes everything else possible: brand architecture that scales, identity systems that flex across channels, and campaign ideas that don't just get attention but actually change behavior.
Corporate Clients
Tourism & Entertainment:
Visit California, San Diego Tourism, Pebble Beach Resorts, Walt Disney Company, Disney Parks, Mammoth Lakes Tourism, Monterey, Newport Beach, Carmel-by-the-Sea, North Lake Tahoe, Travel Nevada, Explore Murrieta, Visit Henderson, Pacific Hospitality Group, Destination By Hyatt, Summit Powder Mountain, Las Vegas, Paramount Pictures, Sacramento Kings
Healthcare & Nutrition:
SFI Health, Klaire Labs, Emerson Ecologics, NutraMedix, Himalaya, Sutter Health, REMSA Health
CPG:
Walt Disney Company E. & J. Gallo Winery (Wine and Spirits), G3 Enterprises
Tech & SaaS:
Accenture, EY, Solera, Content Square, Abrigo, Stellar, Blockchains
Visit California, San Diego Tourism, Pebble Beach Resorts, Walt Disney Company, Disney Parks, Mammoth Lakes Tourism, Monterey, Newport Beach, Carmel-by-the-Sea, North Lake Tahoe, Travel Nevada, Explore Murrieta, Visit Henderson, Pacific Hospitality Group, Destination By Hyatt, Summit Powder Mountain, Las Vegas, Paramount Pictures, Sacramento Kings
Healthcare & Nutrition:
SFI Health, Klaire Labs, Emerson Ecologics, NutraMedix, Himalaya, Sutter Health, REMSA Health
CPG:
Walt Disney Company E. & J. Gallo Winery (Wine and Spirits), G3 Enterprises
Tech & SaaS:
Accenture, EY, Solera, Content Square, Abrigo, Stellar, Blockchains
Non-Profits
Make-A-Wish, Donate Life, Got Your 6, Nevada Secratary of State, National Marfan Foundation, Surfers Healing, Surfaid, International, SPCA, The Children’s Cabinet, Lighthouse Counseling, Senior Gleaners, Inc., The Nutrient Institute, CDC (5-A-Day),Padre Foundation ((Pediatric- Adolescent Diabetes Research Education)
Certifications
Scaled Agile Framework (SAFe)
HCD (Acumen Academy)
Brand Strategy (Section 4 certified)
HCD (Acumen Academy)
Brand Strategy (Section 4 certified)
Tools
Midjourney, Claude, ChatGPT, Figma, Webflow, WordPress, Canva, Adobe Creative Suite
Awards
One Show - Bronze (Interactive)
Addy – Best-of-Show 2021 (Internet Commercial Campaign)
Addy – Gold 2020 (Website)
Addy – Gold 2018 ((Campaign)
California Poppy Award – 2018 (Viedo Series)
Addy – Gold 2017 (Packaging/POP)
Dieline – Gold 2016 (Packaging)
Addy – Gold 2015 (Art Direction)
Skifties – 2014 (Best Branded YouTube Channel)
Addy – Gold 2013 (Advertising)
Summit International Awards
Print Design Annual 38 (Identity)
Rockport Book Publishers – Packaging and Typography
A special thanks to all these talented people who made me, and the work, better due our collaboration: Aris Bajar, Lori Bartle, Jared Benett, Cori Boone, Chris Brummer, Jeffrey Butterworth, Kirby Bittner, Greg Carson, Ashley Chisam, Colm Conn, Connor Goicoechea, Tammy Haughey, Chris Hayes, Kevin Jones, Kerry Krats, Tia Krupa, Tamara Lawrence, Danielle Longley, Kevin Lukens, Mike McDowell, Brandon Meier, Dave Mering, Dennis Millette, Nitish Narala, Eden Ntim, Lucho Ortega, Rob Petrie, Lisa Tharp, Brittany Silva, Tina Smith, Alax Vong, Abbi & Ty Whitaker, Bob Whitefield.
Addy – Best-of-Show 2021 (Internet Commercial Campaign)
Addy – Gold 2020 (Website)
Addy – Gold 2018 ((Campaign)
California Poppy Award – 2018 (Viedo Series)
Addy – Gold 2017 (Packaging/POP)
Dieline – Gold 2016 (Packaging)
Addy – Gold 2015 (Art Direction)
Skifties – 2014 (Best Branded YouTube Channel)
Addy – Gold 2013 (Advertising)
Summit International Awards
Print Design Annual 38 (Identity)
Rockport Book Publishers – Packaging and Typography
A special thanks to all these talented people who made me, and the work, better due our collaboration: Aris Bajar, Lori Bartle, Jared Benett, Cori Boone, Chris Brummer, Jeffrey Butterworth, Kirby Bittner, Greg Carson, Ashley Chisam, Colm Conn, Connor Goicoechea, Tammy Haughey, Chris Hayes, Kevin Jones, Kerry Krats, Tia Krupa, Tamara Lawrence, Danielle Longley, Kevin Lukens, Mike McDowell, Brandon Meier, Dave Mering, Dennis Millette, Nitish Narala, Eden Ntim, Lucho Ortega, Rob Petrie, Lisa Tharp, Brittany Silva, Tina Smith, Alax Vong, Abbi & Ty Whitaker, Bob Whitefield.
